About Us – Evelyn James & Company Store

Hi, I’m Vallen Webb—mom of five, storyteller, creator, and the heart behind Evelyn James & Company. This shop was born from the deepest loss of my life and the most beautiful kind of love.

In 2019, my daughter Evelyn James was stillborn at 40 weeks and 5 days. That moment cracked my world wide open—and it also awakened something within me: a fierce desire to help other moms like me feel seen, held, and empowered through the weight of grief and the journey of rebuilding.

I created this shop as part of a larger mission: to honor the babies we carry in our hearts, to support moms navigating life after loss, and to celebrate the entire motherhood experience—grief, growth, healing, and becoming. And to also help the entire family unit.

Each piece in our store is thoughtfully curated to hold meaning. Whether it’s an engraved pendant you wear over your heart, a minimalist chain that layers with your story, or a butterfly charm that reminds you of the baby you’re missing, we want your jewelry to feel like a companion on your healing path.

But this isn’t just about grief. It’s also about transformation.
About becoming.
About reminding ourselves and each other that we are still here, still worthy, still wildly powerful.

This business is named for Evelyn, but it also honors my other children, who walk beside me every day as we turn unimaginable pain into purpose. We believe in beauty that means something. We believe in wearing our stories. And we believe that healing should feel like you.

What Makes Us Different:

✨ Jewelry with a soul – every piece is designed with symbolism, story, and intention

💛 Built for loss moms, by a loss mom – we understand the emotions behind each keepsake

🌿 Intentional & gentle support – we create pieces that offer beauty, comfort, strength, and remembrance

🧡 Handpicked with heart – our minimalist, modern designs are meant to be worn every day

💌 Real connection matters – we’re not just a shop, we’re a community

From Our Heart to Yours

This store isn’t just about products. It’s about people.
It’s about you.

Whether you’re a loss mom, a loss dad, loss sibling, grieving friend or family member, a grieving sister, a woman far into her healing journey, or someone just trying to hold it all together, you belong here.

We’re so glad you found us.
Stay connected and follow along as we continue to grow this mission and create products that support the hearts of women everywhere.

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Follow us on Instagram @vallenwebb.official
Share your story with us — we love hearing the meaning behind every purchase.

With love,
Vallen + the Evelyn James & Co. family